Jul 16, 2008

After Microsoft claimed that the introduction of Xbox Live avatars was a much fresher approach than the competition, Sony said Wednesday that Home is on track and trying to copy others is not its plan for the PlayStation 3.
“I don’t know enough about Microsoft’s avatars. I think we’re going in a bit of a different direction with Home. We made a line in the sand and made a strategic decision on Home and that’s where we’re going,” said SCEA president Jack Tretton.

“My understanding is that it’s a more simplified vision. That may be enough for some and not enough for others. We are who we are. You have to be who you are. You can’t backpedal down a road if it doesn’t appear it’s going to plan. You have to be aware of what’s not resounding with people.”

“We’ve got a plan for PS3. I think the worst thing we could do is look at the competition and try and do what they’re doing,” he said.


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