Blu-Ray Sales Rise 300%

In a beneficial turn of events for the home entertainment industry, Blu-ray sales continue to rise drastically despite the staggering U.S. economy.

As DVD sales decline, Blu-ray has been filling in the gap, generating more than $200 million in the first half of 2008. This is in stark contrast to the same point last year, where Blu-ray earnings were less than 33% of current figures.

“We are trending 8% Blu-ray sales [per title], and at the end of the year, we will be between 10% and 12%," stated Mike Dunn of 20th Century Fox Home Entertainment.

Lori MacPherson, general manager for Walt Disney Studios Home Entertainment, North America contributed her thoughts.

“I think people are becoming pickier on what they spend their money on, but home entertainment always represents a good value. Thirty dollars for a Blu-ray movie that you can watch over and over again is still a great value,” she commented.

As Blu-ray production costs begin to drop, savings will be passed on to consumers and, in return, Blu-ray will take an even more prominent place in people's homes. With HDTV penetration higher than ever, Blu-ray may very well overtake DVD prior to 2012, the previously accepted prediction.

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